Social Media is an essential part of a school’s marketing plan. It also can fall to the wayside due to time and generational gaps. The neuron has a suggestion for using AI to help approach social media in a systematic way:
| If you make content for a living (or want to), Modern Millie’s 23-min tutorial is worth every minute. Here are the four workflows that actually move the needle: |
| 1. Free profile audit. Install the Claude Chrome extension, open your Instagram or YouTube Studio analytics, then ask: “Audit my profile. What’s working, what isn’t, and what’s the single most important thing I should change right now?” Claude reads the live page and gives you a full breakdown — hook strength, content gaps, growth opportunities. |
| 2. 30-day content calendar in one prompt. Inside a Claude Project loaded with your brand info, paste this: |
Based on everything you know about my brand and goals, build me a 30-day content calendar. Alternate between my content pillars and include 3 hook options per video. |
| 3. Full video script from the calendar. Pick a day you like, then: |
Let's work on Day [X]. Use Hook [#]. Turn this into a full script with text hook, verbal hook, visual hook, talking points, and CTA. |
| 4. One video → one week of content. Get your YouTube transcript from transcript.io, start a new Project called “[Brand] YouTube to Everywhere,” and paste: “Here’s my transcript. Turn this into a full week of content.” Out comes short-form scripts, captions, carousel outlines, and an email newsletter — all from the video you already made. |
This would be a great workflow to try out with summer approaching – how do you plan out a social media campaign focused on highlighting the previous year and marketing your school to current and potential families?
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